Convergence is when two things join to gather, eg. company's come to gather to make something else like EA games and the film producers of 007 to bring 007 the game, this is a convergence.

How to consume the film James Bond.

through the website http://www.007.com/ you can almost become part of the film.

A game avalible for XBOX 360 features the same front cover as the DVD
Instant Messenger Icons avalible to download
Wallpapers for your comupter avalible to download
An APP for your i-pod touch and I-phone avalible to download
A link to watch the offical music video
A link to play James Bond top trumps online